Built to set the benchmark.
We are a Saudi collective of producers, technicians and creatives building the live experiences that define a generation.
Mission
To deliver the world's most ambitious cultural experiences from the heart of the Kingdom — at international scale, with Saudi soul.
Vision
To be the operating system of the live experience economy across the MENA region by 2030.
Value
A single accountable partner — from creative concept to broadcast, gates open to load-out — for every event we touch.
Chairman's word
"Saudi Arabia is rewriting what live culture looks like. Benchmark exists to deliver that vision at the standard the moment demands — not as spectators, but as architects."
HH Sheikh Abdulrahman bin Mohammed
Chairman
CEO's word
"Every project we accept must earn its place in the country's story. That is the only benchmark that matters to us."
Faisal Al-Qahtani
Chief Executive Officer
The people behind the productions.
Operations
Mohammed Al-Fawzan
Chief Operating Officer
Creative
Reem Al-Otaibi
Creative Director
Production
Khalid Al-Shehri
Technical Director
Hospitality
Nora Al-Subaie
Head of Hospitality
Operations
Yousef Al-Mutairi
Head of Venues
Marketing
Sara Al-Harbi
Marketing Director
Production
Ahmed Al-Ghamdi
Production Manager
Creative
Layla Al-Ahmad
Talent Lead